You’ve been working hard to create a brand you can call your own, creating home-made items that you want to share with the world. Now, you’re ready for the big time: Your very own Etsy store. Before you set up shop online, there are five steps to starting an Etsy store that you should follow.
- Rent a storage unit to house your merch. People often forget that what they’re selling takes up space before it goes to the customer. Instead of having piles of merchandise throughout your home ready for you to trip over, get a storage unit. Having a unit as your stockroom is cheaper than renting an office or workspace, and you will be the only one with the key to your unit. You don’t have to worry about theft because you’re the sole person who has access to your storage space.
- Choose a compelling name for your store. Peruse Etsy’s existing shops and see what names work and which ones don’t. Make sure your company’s name reflects the products you’re selling by using targeted keywords. For instance, if you are selling handmade leather goods you should probably have the word “leather” somewhere in your store’s name. Additionally, you should make sure the name you choose hasn’t already been taken to avoid any lawsuits.
- Decide where you want to ship your products to. Do you want to remain local or go worldwide? Whatever you decide, check out Canada Post and shipping companies like Fed Ex to figure out how much you have to charge clients to send them their stuff. Since you’ll already be renting a storage unit to keep your merch in, you can keep boxes and shipping materials in there, too.
- Take pictures of every item inside and out. Oftentimes, people will not order something unless they can see all its dimensions. Stage your items so they look like they’re found in a professional boutique. You can do this in the inside of your storage unit by dressing it up to look like a classy retail store. Captivating photos of your products will help it sell. No one is going to shop at your Etsy store if you don’t have compelling visuals.
- Set attainable goals so you’re not disappointed! Sales won’t happen overnight. You may have to do a little advertising for your business before it takes off. Instead of being upset if you haven’t made any money right away, set goals that make sense. Aim to sell one or two pieces of merch each month at first and expand your goals as bigger as your store becomes known.
Like any company, Etsy stores take a while to gain traction. Keep these helpful hints in mind and you’re sure to see your hard work pay off!