20 Sep 2012

Social media big business for small businesses

 

Utilizing social media and video sharing sites can make or break any small business. YouTube reported that in in 2011 they experienced more than 1 trillion views, accounting for nearly 140 views for every living person. The social media site Twitter reports having more than 140 million users, while Facebook said they hit 901 million monthly users at the end of March.

For individuals starting up a business, cheap self storage units can replace unnecessary office leasing and help cut down a on costs.

“Most businesses go exclusively for reach, but advertising only works if users have heard your message again and again,” Yusuf Gad, founder and president of Toronto marketing firm a5MEDIA, told the Toronto Star. "You don’t want to over saturate people with ‘Look at me!’ messages. You want to give people information and engage them in dialogue, thereby offering an incentive for them to follow you.” 

A recent poll shows that 85 percent of Canadian small business owners felt optimistic about the future success of their business and most of them planned on expanding in the next three years, according to Leger Marketing.

Social media can help small businesses owners if they utilize it correctly, researching platforms, like the tutorials available on Facebook for business owner and applying this to a business.

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