4 Apr 2011

Television capitalizes on storage auction popularity

Shows like "Pawn Stars," and "Antiques Roadshow" are all the rage these days. As a result, television networks are taking advantage by airing storage unit equivalents to these trash-or-treasure shows.

"Storage Wars," which airs on the cable television network A&E, is a reality series that follows the lives of four men who attend storage unit auctions – which are held by the storage company when the owner fails to make payments – and make offers on units that may contain valuable items. Sometimes the units contain nothing but junk, but on other occasions the items therein are worth thousands of dollars.

Hoping to capitalize on the increasing popularity of storage unit auctions, Spike TV is set to launch the season's premiere episode of "Auction Hunters " on April 5. At the show's website, people are encouraged to email pictures of belongings they have in storage that may be worth something. A fortunate few will be contacted and they could be featured on an upcoming episode.

The popularity of these shows has led to an increased interest in storage unit auctions and storage units are being snapped up more readily as well. Self storage operators say they're able to sell repossessed units for two to three times more than what the original owner paid for it because of the increased demand. 

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