16 Nov 2011

Survey: Canadians have higher expectations than Americans

A new study reveals that Canadians tend to have higher expectations than Americans when it comes to advertising and the messages they send.

The poll, conducted by Advertising Standards Canada, found that 86 percent of Canadians thought it was very important to have a code of conduct as it relates to advertising, compared to just 64 percent of Americans who said standards should be followed.

"The research shows a different cultural mindset in Canada, with a more strongly held view that advertising shapes society, as well as a greater belief in the need for standards around such activity," said David Herle of the public opinion research firm The Gandalf Group.

The survey also revealed that Canadians tend to be more skeptical of advertisers than their American neighbors. Seventy-two percent of Canadians thought advertising was very or somehwat truthful, compared to 84 percent of Americans.

Jiffy Self-Storage knows Canadians are healthy skeptics, which is why our company puts substance behind the assertion that we're consistently highly ranked by customers. Jiffy Self-Storage is the recipient of the annual Consumer Choice Award 15 consecutive times and is a well-established member of the GTA community, having been providing Toronto Self Storage services for a quarter of a century.

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