23 Nov 2011

November 27 biggest online shopping day for Canadians: poll

With the holiday season's arrival, many Torontonians are likely making room in their storage spaces so that they can add some of their old belongings, anticipating lots of gifts will be waiting for them Christmas morning. And a new online survey indicates when holiday gift givers will be shopping for these presents.

According to eBay Canada, November 27 is projected to be the busiest online shopping for Canadians in 2011, with an estimated 500,000 shoppers expected to shop the online auction site. This translates into two gifts being purchased every second – a 17 percent rise compared to 2010.

But it's not just eBay that consumers will be visiting to shop. Over the entire holiday season, 40 percent of Canadians said they anticipate doing some or all of their holiday shopping online, a sharp rise from the 29 percent who said the same thing last year.

"Canadians are craving convenience when it comes to holiday shopping," said Kevin Wolfley, of eBay Canada. "It will commonly take the average shopper less than an hour to make their purchase transactions online, whether it's from a computer or a mobile phone."

Speaking of electronics, these items are particularly good to keep in storage, as friends or neighbors may be able to use them at some point. 

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