Jiffy Self-Storage customers know that if there's a special contest that's going on or discounts that we're offering, they can turn to our website to find that information. In that same vein, a majority of Canadians are now aware that the first Monday after Thanksgiving is the ideal time to surf the web to find discounts for holiday shopping.
According to a 2010 survey conducted by Ipsos-Reid, just 24 percent of Canadians last year were aware of Cyber Monday, the day retailers have used since 2005 to drum up online purchases by offering deals on their websites. But when that same poll was conducted this year, 52 percent of Canadians were aware of the sales event.
Nicky Mezo, head of marketing for e-commerce business PayPal, says the survey's an indication Cyber Monday has gone mainstream.
"Savvy Canadian shoppers know you no longer have to drive across the border and survive the mayhem of Black Friday to get the best deals on gifts this holiday season," said Mezo. "Canadians are choosing to escape the mall and shop online from retailers here in Canada and in the United States to save time and money this holiday season."