Rhonda Page used to work for Kraft, Coca Cola and Manulife and has now authored the Know Your Difference branding strategy to help small business owners. Page encourages Canada's numerous entrepreneurs to first establish the identity of their company before developing marketing materials, the Toronto Star reported.
Toronto affordable self storage is also available for small business owners looking to utilize document storage. This type of storage can increase efficiency in business operations while keeping one of a kind documents secure.
Page is giving small business owners the skills she learned while working in large corporations.
“They can make more money working less, attract better and higher-paying clients, save money by hiring the right suppliers and stand out as the obvious choice,” Page told the news source.
In addition, Page urges entrepreneurs to create a vision for their company's future, target an audience by learning clients' perspectives, mindsets and challenges, know the competition, establish a differentiated message and bring the brand to life.
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