27 Jul 2011

Canadians’ satisfaction with banks jumps sharply, survey finds

Canadians are pleased with their financial institutions, as a new poll conducted by J.D. Power and Associates reveals satisfaction Canadians have with their banks has increased.

Measured on a 1,000-point scale, satisfaction rates averaged around 756, which is a jump of 26 points when compared to 2010. What's more, contentment rose among the Big Five Banks – TD Canada Trust, RBC, BMO, Scotia Bank and CIBC – as well as midsize financial institutions.

Lubo Li, senior director of financial services for J.D. Power and Associates, said most banks have tried to improve the ease with which Canadians perform their financial obligations.

"During the past year, all major banks in Canada have invested heavily in upgrading customer-facing systems and processes," said Li. "[This] has resulted in higher satisfaction with account information and activities, product offerings and bank facilities."

Jiffy Self Storage knows something about what it takes to satisfy customer relations, as the company has received the Consumers' Choice Award for 15 straight years. Thanks to its top-of-the-line staff and quality rental spaces, the company's improvements will continue now and into the future as GTA residents turn to Jiffy Self Storage for all their storage and moving needs.

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