25 Jul 2011

Canadians challenged to create new ice cream flavor

Canadians with a sweet tooth may want to get their ice cream makers out of their storage units, as Cold Stone Creamery is offering them a chance to have the tasty treat free for one year.

On July 22, the ice cream chain launched its Signature Creation Contest on Facebook, challenging Canadians to create their own flavor. The winner will be the one that's deemed most original, but it must be pleasant to eat as well.

"We keep hearing from guests how they'd like to be the ones behind the Cold Stone counter," said Andrea Hughes, ice cream expert for Cold Stone Creamery Canada. "Now they can with the Signature Creation Contest. There are millions of possible combinations out there and we can't wait to try all the submissions."

If Canadians are up to the challenge, they must be a legal resident and be over the age of 18. The company says the contest will run through September 22 and five finalists will be selected. The ultimate winner will be determined by online vote.

Ice cream may be at the top of many Torontonians' minds lately, as temperatures have been soaring all across the GTA. Environment Canada says many records have been smashed.

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