17 Jul 2012

Social media provides many benefits to Canadian businesses

Canadian businesses that fail to use social media as one of their marketing and customer retention strategies may be at a disadvantage, according to recent research conducted by Leger Marketing.

The survey found 78 percent of Canadian businesses with 500 employees or more use social media, while 55 percent of all businesses in the country use social platforms for market research, promotion and client relations. 

"Social media represents a powerful and cost-effective tool that, when used properly, can help any business grow," said Paul Gaspar, director of small business for UPS Canada. "Canadian businesses are operating in an increasingly competitive global market and by using social media, firms can broaden their existing brand equity while building real relationships with current and potential clients."

Canadian businesses can leverage the large amount of data available on social media sites to learn about their customer base and different trends that are occurring in their various industries.

Keeping this in mind, small business owners would be smart to invest in secure storage for their documents that contain the hard copies of reports and data visualizations they have created through text mining and other forms of business intelligence.

As the world grows digital, many are turning to online storage for their documents. However, it's always a good idea to have physical backups. Jiffy Self Storage is a leader in Toronto storage and can provide plenty of space for important files and other items. Those interested in learning more should visit Jiffy's website, where they can enter to win a free iPad 3.

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