20 Dec 2012

Small businesses benefit from creating balanced holiday atmosphere

Retail experts recently told the Toronto Star that small businesses need to find a balance between a festive atmosphere and annoying their customers with decorations.

“The biggest challenge any retailer has is trying to anticipate what type of atmosphere in their stores is going to resonate with their customers,” Paul Beaumont, director of retail consulting for PricewaterhouseCoopers Canada, told the Toronto Star.

Small business owners should look into self storage in Toronto for seasonal items, like Christmas decorations, which are only used a few weeks out of the year.

While many businesses try and do everything they can to maximize profits during the holiday shopping season, it is equally important to listen to customer feedback and act upon it. Knowing your customer base and their preferences during the holiday season may help businesses tailor their offerings and decorations so that they best resonate with buyers.

Jiffy offers businesses plenty of options for Toronto storage, whether one needs to store filing cabinets or office supplies. What's more, the company is currently holding a contest for a new iPad 3, which is a device that just about every business person could use to help improve productivity.

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