6 May 2009

Jiffy Self Storage Logo Gets Facelift

Although our Jiffy self storage Toronto brand is strong and our logo was well recognized, there was a feeling that the then current logo looked tired. It did not have the bounce nor was it memorable.

A well known Toronto graphic artist was retained to do a critique of the logo and his comments were as follows:

  • The font used for the yellow Jiffy name looked old and dated.
  • “Self Storage” text used in conjunction with “Jiffy” was hard to read and therefore did not immediately represent the Toronto self storage service to the casual looker.

Our mandate back to the designer for changes to the mini storage Toronto logo was to modify and freshen up the public storage Toronto logo but not make any radical changes, so that the new storage logo would appear basically the same, even to someone that is familiar with the old logo. Not only that, the name and service would have to standout and be easy to read.

Below are the results. On the left is the new mini storage logo and to the right is the old public storage logo.

old new compare

What do you think? Did the logo artist follow through and correctly capture the essence of the mandate provided? Is self storage Toronto service easier to read?

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Hammad Assan joined Jiffy Self-Storage in June 2012. He has over 20 years of experience in various Customer service, Sales and Management roles and is a Certified Self-Storage Operator through the Canadian Self Storage Association. His passion for sales and customer service has maintained Jiffy Self-Storage’s position as one of the GTA’s most successful Storage Facilities, as recognized by winning the Consumer Choice Award 22 years in a row, a perfect A+ rating with the BBB with zero complaints and a 4.5/5 Star Review rating on Google. Our tenants greatly appreciate his dedication to exceptional customer service and as a result Jiffy Self-Storage has been recognized and awarded for that. Please contact Hammad about any of your storage, parking, workspace or retail unit needs.

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