Any small business could benefit from a target market analysis.
A target market analysis does a number of things to help a small business. First, it will tell you everything about who is buying your product. Having this information can significantly help a business with its marketing campaign. Second, it will identify the customers your competitors are after, allowing your business to carve out niche markets and give you an edge.
After a target market analysis, businesses will be able to act upon the information, deciding things like the need to appeal to a younger demographic through a social media campaign or what sales to offer through QR codes.
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