31 May 2013

Trade shows are a must for small businesses

Trade shows still provide sound support to small businesses no matter where you are or what your business concept.

According to a recent Canada Business Review article, industry-specific trade shows are more relevant now in a digital environment than they were before. It turns out that face-to-face interaction is irreplaceable, and making the right impression is key to building your business network.

Attending trade shows often involves making a small investment in materials, such as promotional products adorned with your logo and domain name. These are cost-effective tools to bolster brand recognition and create a buzz about your business. Most often, these products are purchased in bulk – literally in the thousands – in order for them to be as efficient as possible. It is for this reason that many small-business owners store their trade show materials in self storage units.

Jiffy offers businesses plenty of options for Toronto storage, whether one needs to store filing cabinets or office supplies. What's more, the company is currently holding a contest for a new iPad 3, which is a device that just about every business person could use to help improve productivity.

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