31 May 2013

Small-business owners seek loyalty program benefits

The economic potential for repeat business generated from a customer loyalty program is only as good as its perceived value to customers.

According to a recent IT Business article, there is a new customer rewards program on the block. Released by Rogers Communications, the Vicinity Rewards program is a cloud-based platform designed specifically for small to mid-sized businesses that enables business owners to not only create loyalty programs garnered for their customers, but to implement the program and track its success.

"Small businesses across Canada are looking for cost effective, turn-key solutions to drive growth in their business and establish meaningful customer relationships," said Fiona Lake Waslander, general manager of Vicinity, in a statement. "Vicinity integrates easily into businesses, providing a simple platform to drive return traffic and increase customer lifetime value while encouraging residents to support local businesses."

With increased sales comes an increased need for reliable and affordable inventory storage.

Jiffy offers businesses plenty of options for Toronto storage, whether one needs to store filing cabinets or office supplies. What's more, the company is currently holding a contest for a new iPad 3, which is a device that just about every business person could use to help improve productivity.

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