City may soon advertise on Toronto transportation staple

In order to preserve the integrity of some of Toronto's most beloved pieces of its history and generate money for the city, mayor Tom Ford wants to place a wrap around advertisement for Kraft Canada Ltd. around the Sam McBride ferry. Although most of Ford's opposers are against the idea of what some call "messy advertising," those who support the idea are certain the ads would be placed tastefully.
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The city has been offering the water transportation services since the late 1800s, and has become a staple in the city's history. According to Helium, there are currently nine ferries in operation.

Councillor James Pasternak, a member of the parks and environment committee, told the source he thinks the idea makes a lot of sense and would bring the city the revenue it needs in the struggling economy.

“Let’s face it, can you go into any sports venue in the city without seeing some kind of corporate image on the players, on the field, on the boards, in the stands?” Pasternak asked. “You should see some of the boards at some of our own rinks. Those boards are just full of ads. We’re no strangers to corporate advertising, I’ll tell you that.”